Visual Beat: interactive music video App - Fredrikstad Animation Festival

Visual Beat: interactive music video App

In his interactive music video Visual Beat, director and animator Max Mörtl blurs the boundaries between a supposedly passive audience and active, creative directors and musicians and challenges these roles. The user of the app becomes part of the artistic process and is incorporated not only into the arrangement of the musical composition but also into the visual elements of the music video. Using a diverse palette of instruments and vocal lines, it is possible to create a virtually unlimited number of combinations. In his presentation Max will talk about the creative and technical aspects of producing his app.