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Production Day 2025 – Shaping Stories, Reaching Audiences

We are excited to present the sixth edition of Production Day, a program dedicated to producers and to the creative and industry dynamics shaping Norwegian animation today. From script to screen, and from audience research to international distribution, leading voices from across Europe and beyond will share valuable insights and experiences.

Production Day Visual

Ternet Ninja - A.Film Production, Sudoku and Pop Up Production

Shaping Stories, Reaching Audiences - Narrative Design in Animation

Time: Friday 24 October Place: Screen 3, Fredrikstad Kino

The day will feature masterclasses with directors, script doctors, producers, and executives, alongside a panel with sales agents and distributors. The sales agent panel is produced with support from the French Institute of Norway. Together, we will explore the full production chain - how stories are developed, financed, distributed, and ultimately received by audiences worldwide.The program also offers a unique look at upcoming Norwegian works-in-progress.

Production Day 2025 promises to be an inspiring meeting point for producers eager to connect, exchange ideas, and gain fresh perspectives on how to get animated projects made, seen, and remembered.

Masterclasses

The Journey from Script to Animatic

Thorbjørn Christoffersen - Director (Checkered Ninja 3

Thorbjørn Christoffersen takes you through the process of transforming a script into an animatic. Discover how to craft structure, emotion, and clarity in visual storytelling—while navigating the realities of a Nordic budget. Practical insights for producers, directors, storyboard artists, and storytellers alike.

Reading the Film Ahead

Sara Wikler - Script Doctor, Saraconte

Join Sara Wikler, a seasoned script doctor and former film acquisition and artistic producer at Canal+, StudioCanal, and Blue Spirit Productions, for a practical session on evaluating scripts and anticipating the moviegoer’s experience. Learn tools to assess story, character, and pacing, and strategies to communicate effectively with writers to help scripts reach their full potential.

The Art of Adaptation in Animation - from Page to Screen

Delphine Maury and Anne-Claire Lehembre - Producer and Scriptwriter, Tant Mieux Prod

Delphine and Anne-Claire explore the art of adapting literary works for animation across TV and film markets, offering both a producer’s and a writer’s perspective. They’ll share insights on collaborating with authors, publishers, and international broadcasters, while navigating the creative challenges of bringing fiction and poetry to the screen.

Crafting Films with Audience Insight

Stéphane Hochberg, CEO & Founder, Do The Right Films

Stéphane Hochberg, CEO and founder of Do The Right Films, shares his expertise in audience-driven filmmaking. With over 20 years of experience in consumer insights and research, Stéphane helps studios, producers, and directors align creative decisions with audience expectations through test screenings, concept testing, and post-release analysis.

After an inspiring day of seminars, unwind with industry friends and colleagues at Nordic Animation Association's closing reception. Enjoy drinks while mingling with some of the most creative minds in animation.

Support

The Production Day is organized by Animasjon Norge, a subdivision of Virke Produsentforeningen with Thomas Malmonte as Project Manager, Anita Killi, Frank Mosvold, Tonje Skar Reiersen as Programme Advisors, in cooperation with Den siste skilling AS and in collaboration with Fredrikstad Animation Festival. This event is supported by The Norwegian Film Institute, Virke Produsentforeningen, and Viken Filmsenter.

Order your pass at animationfestival.no/passes. Ticket reservations open on 17. October.

Prod Day Logoer (1)